Building a timeless brand identity
Brand in simple words is an exclusive way of defining a meaning to a business, organization, product or service with core values and unique selling point. The main purpose is to create a pleasant experience in the consumer’s minds while travelling through the brand. A brand is a collective of components such as logo, name, tagline, symbols and all other mentioned above put together.
Branding is the ongoing process of shaping a distinctive image or identity to a business or organization, it involves creating an interesting story about who you are, what is your company’s tone, how different are you from your competitors and what is that you are ready to offer. A good branding strategy will lead to the creation of a successful brand.