Email marketing is one of the efficient digital marketing strategies that sends a message in a digital form which is typically a combination of Image, text and graphics to a group of people targeting their email address. Email marketing is one of the most effective ways to reach your subscribers, customers and turn them into loyal customers. The messages are directly sent to your audience inbox which gives a very personalized approach and that increases overall trust and reputation.
Social media has seen a huge rise in the last few years accounting for about close to 3.5 billion active users across platforms such as Facebook, Instagram and Twitter. Likewise, global email users amount to 3.9 billion which is almost 45% of the earth’s population. In other words, half of the globe is already using it.
Nowadays, having an email address is the most basic thing and almost every online or social media user will have one. It is clearly visible to us that email marketing has the ability to reach a wider audience base than any other social media channel could do.