eCommerce SEO is all about building organic search traffic to your eCommerce site. As per a study, eCommerce websites across different verticals indicate the same volume of organic search traffic which is about 40%. In addition to this, 44% of customers start their online shopping through Google search and a majority of eCommerce orders are connected to organic traffic.
Social media ads and PPC ads are a great option for eCommerce, but it involves constant infusion of capital on a timely basis, you have to keep spending on paid ads as long as you want traction on your website. On the other hand eCommerce SEO involves quite a work to be done ahead of time, once the website ranks at a decent position results are inevitable be it organic search traffic or conversions at no additional expense.