Ecommerce marketing strategies
Email Marketing – This is one of the digital marketing techniques used to stay in touch with prospects and communicate with them on a regular basis about products and special offers.
Social media marketing – It is about promoting a product or service to a huge customer base who are present on social media. Social media has the ability to create brand awareness, build a follower base and engage with more serious shoppers.
SEO – This technique works on building organic traffic to your website. It takes your eCommerce store to the top on Google search over a period of time. An eCommerce website needs more than just regular SEO, as each and every product on the website needs attention and higher visibility for better conversion.
Display ads – These are image-based ads also popularly known as banner ads which are placed on third party websites and Google display network. Display ads are designed to get noticed easily and receive more clicks redirecting the users to your website.
PPC ads – Like display ads they are also meant to get more clicks, however, PPC ads serve in multiple formats like search, text and responsive ads.
We would recommend you to focus only on selective channels for the start and add more later. Get in touch with our eCommerce Digital Marketing Specialists for a free consultation.