RT Media solutions is Australia’s Leading online sign supplier of all kinds of display stands, bamboo displays, material, knives and many more. They have the best in class signage industry products accessible on an eCommerce portal available for online ordering 24/7. RT Media solutions hold the largest signs supply and tools based inventory tied up with the industries most reliable logistics partner providing same-day delivery options serving all Australian Pin Code.
RT Media Solutions and Madro Digital worked together to deliver high performance PPC – Google Search Ads and SEO to scale up the daily orders count and in parallel to increase the overall online revenue. At the heart of setting up PPC campaigns, we analyzed and identified the most performing keywords based on each product vertical. To be precise we focused on allocating budgets to keywords that had the highest search volume and also to the ones that directly met the conversion objective.
The primitive objective was to receive 5X clicks on the ads generating more website traffic and at the same time we executed personal ad extensions such as site link and call out extensions to generate more B2B inquiries. As a long term SEO strategy based on the keywords list, we picked the most performing Keywords to set up a comprehensive eCommerce SEO for RT Media Solutions. This SEO technique helped drastically boost the visibility of each product that was present on the website irrespective of any vertical and it was aimed to gain organic search traffic to the website.
The essential goal of the campaign was to enhance the overall eCommerce return, basically to increase conversions from 112% to 282% as of today. Through the help of strong Search ads with efficient callout extensions, there has been a steady increase in conversion rates to 25.52% and an 85% increase in enquiries. Madro Digital delivered outstanding results from eCommerce SEO where almost 45 products from the website ranked on Google 1st Page.