Social media is influencing more of our life aspects with each passing day. And the business owners too have noticed the rapid change it brings. Many of the brands are now looking to establish their strong presence in the social media channels. But this has led to thousands of posts created per day and unless the posts stand out they are bound to be forgotten. To strongly establish your presence and bring brand awareness you must have an effective social media strategy.
Creating a social media strategy involves choosing the right channel that suits your product and planning out the right content strategy that will work for your brand. Here we have a few steps that will help you in building a comprehensive social media:
- Setting achievable goals
- Finding your target audience
- Finding the appropriate network
- Scrutinise the feasibility of your metrics
- Monitoring your competitors
- Planning your content strategy
- creating the social content
- Track your timeline
- Analyse your results
- Share your vision with your team and get their feedback
Setting Achievable Goals
Before building a social media strategy you must first decide on your goals. Figure out what results you want from social media and how you want to portray your brand. Set realistic goals for designing your social media strategy, be it obtaining more followers or getting a good return on investment or generating leads and sales. Don’t set your expectations too high, small steps will go a long way in your social journey. After you achieve the smaller milestone you can strive to reach higher.
Finding your target audience
Your target audience are the key to determining and drafting a strategy for social media. Why play a guessing game while you have the accurate data at your hands?
The social media analytics tools give you the detailed analysis of the shopping trends of the users. Once you know the trends you will be able to come up with the right strategy to attract your audience. And the social media demographics will help you choose the suitable network for your brand and come up with the appropriate content for it.
Finding the appropriate network
Once done your research your target audience will be clear to you. And once the demographics are determined you have to decide on the network that will work for you.
- The most commonly used networks that will suit everybody’s needs are Facebook and YouTube. They have large user bases with all age groups.
- Yea is mostly used by millennials. If your brand requires such an audience you can primarily use it.
- Pinterest users are mostly women, so when you have a women related product to advertise you can use it.
- LinkedIn’s users are professionals.
You can use these data while choosing the appropriate network.
Scrutinise the feasibility of your metrics
You must have a certain set of metrics to measure the performance of your strategy. Here we have put together a set of metrics that will help you scrutinise your performance:
- The first metric that has to be measured is the reach. Reach tells you how much your content has spread.
- You can know the number of people who have been impressed with your content by tracking the number of clicks you have received.
- The main factor that measures the performance of your content is engagement. If a customer engages with you then, there are more than 80% of chances for them to buy your product.
Scrutinise the performance of your content by using these metrics and use them wisely to build a better strategy.
Monitoring your competitors
Before drawing up a social media strategy you must look into what your competitors are doing. Follow their content and success in social networks to find out their positives and negatives. Avoid their mistakes to be successful in social media marketing. To know your competitors you can use listening directories.
Planning your content strategy
Now you will have a clear idea on what your goals are and in which direction your social media journey is going to go. For any social network, content is the most crucial element that is going to determine your social media success. For this you must have a feasible content strategy prepared beforehand
Creating the social content
Creating a content that catches the attention of your targeted audience is very important for a successful social media campaign. The content you create is going to vary depending on the network you are going to use. For example, Instagram focuses on mainly the pictures or small videos for a post, while LinkedIn’s focus is on the writing.
Track your timeline
Everyone does not log into their social channels at the same time. So they miss what you post. Post you content during a time when most of your target audience are online. This way you can increase the visibility of your content.
Analyse your results
Any social media strategy is created with an ultimate goal of getting more customers or increasing sales. After implementing the strategy you will now know what aspects worked and did not work for your product or brand. Make changes to your approach accordingly to get more results.
Share your vision with your team and get their feedback
When you share your vision to your team they will know what they are working towards and this will drive them to come up with their own ideas. Get their feedback on your implemented strategy. Take their suggestions and ideas into consideration to improvise on your strategy.
Always interact and respond to your customers in social media. People often take to these networks to vent out their anger if they have had any bad experiences. When you respond to them they will feel connected to your brand. Even if they encountered some kind of a less than good experience you can turn the tide in your favour. Our team of experienced social media strategists in Madro Digital can help you in formulating an effective strategy for your brand.