Performance marketing to drive higher revenue
E-learning: E-Learning has been gaining immense popularity in recent years with the world becoming internet-oriented. E-learning allows the students to study remotely at their convenience. Even the traditional institutions like schools and colleges are adapting to the new changes and are including e-learning to their curriculum. A lot of online courses are being created to bring good income to the students, and many students have been taking up these courses.
Search/ Display Ads: Managing online ads such as PPC or display ads are important to garner the right amount of attention of the parent and students to your institution. Placing your PPC ads on relevant web pages that are related to your program will increase the inquiries you receive. For instance, suppose if you want to promote your latest online, then it is advantageous to place your ads on a website related to education, which is more likely to be visited by potential students or parents. You need to run ads also on web pages that are dedicated to higher education and career advancement to get more attention. In this way, you can online manage ad placement that helps to regulate the marketing budget and to reach the most appropriate prospects in an efficient way.
Social Media: Social media is another medium where you should concentrate on advertising as most of the social media users are students. More of them are bound to visit your site if you post your ads on social media platforms. While developing an effective social media strategy, you must identify the most relevant social media platforms in which your target audience is highly active. Facebook, Instagram and Twitter are the main social media platforms that are quite popular among student communities, promoting on these channels will help you generate more inquiries and increase the enrollment rate.
Video Streaming: Video streaming is gaining popularity among students, especially in social media. Therefore live streaming can be utilized to the maximum extent in gathering the attention of students. Hosting a live Q&A session and addressing FAQs regarding application and admission process, fee structure, learning amenities and opportunities etc. To give students a better understanding of your institution and the courses available, you can ask your