Planning the right ad space
For any business, the success of a marketing campaign lies between various important factors such as clarity of the message, identifying the correct audience and wisely selecting the right marketing channel. By having a clear understanding of what you want to advertise? Whom do you want to target and how much do you want to spend? will help you identify the appropriate media channel that works for you.
Digital Media planning is the process of evaluating and selecting the right ad spaces from a combination of media channels to achieve the desired marketing objectives. To be even more clear digital media planning involves strategically selecting the best of online ad inventories that are available across different channels like social media, search ads, display ads, 3rd party websites, Google display networks and blog sites. The ad inventories are assessed based on metrics that can get you guaranteed results which will be calculated based on the reach that is needed and the advertiser’s budget. The main idea of media planning is to reach out to your target audience by using appropriate media within the given budget.