Digital PR vs Advertising
Digital PR is an earned media where bloggers, journalists, influencers and online magazines work together to create a positive image about your brand, but it is more about what your brand has earned over the course of time. In this technique, it matters what the media thinks about your brand and you do not have control over the content, mediums and the way it will be published.
On the other hand, advertising is totally controllable and definitely it is a paid media where the brand pushes the message to the target customer. The brand works on the content they wanted to convey, when and where to communicate. Advertising promotes sales, brand awareness and positions in front of its customers.
An effective Digital PR campaign will not just boost your online presence and help you get a positive image, but its ultimate aim is to help you have a unique tone for your brand and stand out from your competitors. Especially in the world of digital the competition out there is plenty and if you do not engage in Digital PR activities you might probably go out of business. Your brand can reap quite a benefits from Digital PR and here are some of them:
- Brand reputation and trust
- Stay ahead of the competition
- Increase in organic website traffic
- Boost online presence
- Change consumers perception
- Better SEO performance
- Honest feedback about the brand
- Generate leads and online sales
- Building a relationship