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INDIA’s Best Digital PR Agency

Build your Brand Reputation with our Full Suite of Digital PR Services

Our Digital PR experts will help your brand shine with a positive image by developing meaningful stories that reach your target audience. We craft loud and consistent storytelling techniques to position your brand in a premium segment and also protect your brand reputation in such a way that it cannot be damaged. Madromedia is a digital PR agency that delivers results-driven marketing campaigns and makes your every penny spent worth it.

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    Public relation the digital way

    Public relations is the process of creating a positive image for the brand and that is gained by creating a unique story for the brand that has a clear message, unique values and specifics about the product or service they offer. This eventually leads to building a strong reputation and audience from multiple marketing channels. It also involves helping brands to gain reliability by changing the target audience’s perspective towards the brand.

    Digital PR is an online strategy where bloggers, journalists, influencers and online magazines work together to create a positive piece of the story about your brand. This gets published on their own website, 3rd party websites, industry-related forums and link it back to your website. Digital PR is a cost-effective technique to magnify the presence of a brand by circulating the brand’s message on multiple digital platforms.

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    Digital PR vs Advertising

    Digital PR is an earned media where bloggers, journalists, influencers and online magazines work together to create a positive image about your brand, but it is more about what your brand has earned over the course of time. In this technique, it matters what the media thinks about your brand and you do not have control over the content, mediums and the way it will be published.

    On the other hand, advertising is totally controllable and definitely it is a paid media where the brand pushes the message to the target customer. The brand works on the content they wanted to convey, when and where to communicate. Advertising promotes sales, brand awareness and positions in front of its customers.

    An effective Digital PR campaign will not just boost your online presence and help you get a positive image, but its ultimate aim is to help you have a unique tone for your brand and stand out from your competitors. Especially in the world of digital the competition out there is plenty and if you do not engage in Digital PR activities you might probably go out of business. Your brand can reap quite a benefits from Digital PR and here are some of them:

    • Brand reputation and trust
    • Stay ahead of the competition
    • Increase in organic website traffic
    • Boost online presence
    • Change consumers perception
    • Better SEO performance
    • Honest feedback about the brand
    • Generate leads and online sales
    • Building a relationship
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    How we develop powerful pr campaigns

    Brands always believe in building a good rapport with customers and they want the communication to be in two ways. That is perfectly fine, but to get this rolling it requires a lot of good things in place. Our digital PR specialist knows what to be done and how to get that done, more importantly, they will first evaluate your brand’s present stand and what level of projection is needed. Based on this our specialist will come up with a PR strategy that is well suited for your brand.

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    Build a Strong Positive Image for your Brand with Digital PR

    With a True Game-Changing Strategy

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    FAQ’s about Digital PR

    Public relation is the process of creating a positive image for the brand and building reputation through storytelling across multiple marketing channels. It also involves helping brands to gain reliability by changing the target audience perspective towards the brand.

    Digital PR is an internet-based strategy where bloggers, journalists, influencers and online magazines function together to share a positive piece of the story about your brand on their website or other industry-related forums and link it back to your website.

    The core idea may be the same but still, they are different in many ways. Traditional PR uses newspapers, magazines, radio and television whereas Digital PR is an online strategy with a bigger reach and it has the ability to precisely target the audience.

    In today’s world, it is very important for you to have a strong online presence because your customers are already online and you should be ready to reach out. Digital PR will increase the awareness and reputation of your brand, thus increases reliability.

    A good Digital PR can help you gain more visibility, build a brand with unique values and more importantly to be competitive. In another perspective this will help you rank better in SEO, increased referral website traffic and leads.

    Yes, it is. If you compare with traditional PR it would still cost you less and every penny you spend on digital PR can be measured and tracked.

    They are completely two different approaches. Digital PR is an earned media where bloggers, journalists, influencers and online magazines together talk about your brand where you do not have control over the message communicated. It is what the media thinks about the brand.

    On the other hand, advertising is totally controllable and definitely it is a paid media where the brand decides what to convey, when and where to communicate. Advertising promotes sales and positions in front of its customers.

    Before you get started kindly have a clear understanding of your target audience and their interest. More importantly what is your objective and how much time, resource and money are you ready to spend on Digital PR. Once you have these in place then you can decide whether you are going to do it on your own or have it done by a professional Digital PR agency. If you need help with your brand’s digital PR strategy kindly contact us today to get a free consultation.

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