Madromedia is well renowned for its display marketing campaigns, We develop strategies that boost your online presence at a very competitive cost and reach your audience before your competitors take them. Our Display ad specialist will come up with a personalized GDN strategy that triggers faster results with a good ROI.
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Display advertising is a type of new-age digital advertising method used to promote products or services using photos, texts and videos. Display ads are placed on relevant third-party websites, mobile applications, Google display network, Facebook, Instagram, Youtube and Twitter in the form of image, text and banner ads.
More than just regular text ads, Display ads grab more attention and because of its rich visual graphics elements, ads easily get noticed doubling the chance of receiving a click. The main purpose of a display ad is to get more visibility and receive more clicks from users eventually redirecting them to your website or social media channels. These ads are designed to target the audience, customers or demographics based on their interest and it mainly focuses on getting a click on the ad from the right user at the right time on the right marketing channel.
Search ads running on the PPC model has certain limitations in terms of ad placements where they strictly appear only in Google search results. However, Display ads do appear on almost all websites and Google third party websites. Display ads use the push marketing technique where the end-users are targeted with ads and that is totally decided by elements like interest, relevant social media channel or similar websites.
Google display network comprises more than 2 million websites worldwide which account for almost 90% of worldwide website traffic. It is quite an opportunity for businesses to create display ads on the web’s most used platforms because of its potential to reach a larger audience base and ads can be run in multiple formats.
Google display network is also known as GDN is a collection of more than 2 million websites and apps where display ads can be placed. This network also includes google websites like Gmail, Google shopping, Google news, Finance, Youtube, Mobile sites and apps. They cover almost all key targeting topics and they are categorized into 5 types namely
Basically these are the key targeting options allowed by Google display network to run ads which lets you precisely target your audience based on keywords selection, furthermore pinning down to their interest and websites where they generally browse. It involves a lot of effort, money and time to bring visitors to your website, for some reason if the visitors do not turn potential prospects it is worthwhile to reengage with them. Remarketing ads are specially designed to do the job and its ultimate aim is to retarget the visitors who left the website half away.
Display advertising is one of the best ways to increase brand awareness, engage with the right target audience, get clicks from users, re-engage, increase conversions or leads and this is a very common approach. Having industry experience built over the years and with a handful of Display ad specialist with us, we think and set up strategies with a unique approach.
We create campaigns to max spread the visibility and outsmart your competitors before they take your visitors, followed by this we focus on attracting more new visitors at a very competitive cost and optimize the campaigns further to turn website clickers to potential customers.
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FAQ’s about Display Advertising
What is display advertising?
It is an advertising method used to promote products or services in the form of image, text and video. The ads are placed on third party websites, mobile applications and google display network.
What are the types of display advertising?
Display advertising can be categorized into 3 types namely Website based placement, Interest-based ads and Remarketing (or) Retargeting ads.
What is Google display network?
Google display network is also known as GDN is a collection of more than a million websites and apps where ads can be placed. This network also includes google websites like Gmail, Google shopping, Google news and finance, Youtube, mobile sites and apps.
What is remarketing?
Remarketing is an approach to reconnect with visitors who have already visited your page or website.
Where can i see display ads?
Display ads are placed on websites, Gmail, Youtube and mobile apps. These ads can be precisely placed on 3rd party websites where your customers visit.
Are display and banner ads the same?
Yes, they are pretty much the same. In general display ads are also called banner ads.
Can visitors click on display ads?
Yes, the main objective of running display ads is to get a click that will lead to increase website traffic, leads or conversions
How does display advertising work?
These ads are designed to target the audience, customers or a demographics based on their interest and it mainly focuses on getting a click on the ad that will lead to increase website traffic, leads or conversions
Is display ads paid advertising?
Yes, mostly they are paid ads and the placement is carried out based on various targeting factors like demographics, interest and topics. One of the main display ad providers is Google and the placements are done on Google Display network.
How do i get started?
For a start you can try setting up Google display ads on your own, however, to achieve better ROI we would personally recommend you to work with experts. If you need more information on starting display advertising campaigns kindly contact us and our experts will revert shortly.
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