Display advertising is a type of new-age digital advertising method used to promote products or services using photos, texts and videos. Display ads are placed on relevant third-party websites, mobile applications, Google display network, Facebook, Instagram, Youtube and Twitter in the form of image, text and banner ads.
More than just regular text ads, Display ads grab more attention and because of its rich visual graphics elements, ads easily get noticed doubling the chance of receiving a click. The main purpose of a display ad is to get more visibility and receive more clicks from users eventually redirecting them to your website or social media channels. These ads are designed to target the audience, customers or demographics based on their interest and it mainly focuses on getting a click on the ad from the right user at the right time on the right marketing channel.
Search ads running on the PPC model has certain limitations in terms of ad placements where they strictly appear only in Google search results. However, Display ads do appear on almost all websites and Google third party websites. Display ads use the push marketing technique where the end-users are targeted with ads and that is totally decided by elements like interest, relevant social media channel or similar websites.