Search engine optimization has to be done on every website. If it’s a big corporation they will hire some SEO writers to do the work. If it’s a small organization they usually hire a SEO agency or do it by themselves. Search engine optimization helps a website to rank higher. So doing SEO properly is very important for online businesses.
Check for spelling and grammar mistakes in your contents. These mistakes may reduce your ranking and also cause you to lose the trust of your users. Doing the search engine optimization yourself will save you money. With these simple SEO techniques anyone can do the SEO and increase your ranking.
- Keyword research
- Top ranking websites
- Find where to implement the SEO in your website
- Optimize your website
- Regular content production
- Find what the users like
- Social Media
- Google analytics
- Read the SEO blogs
- Join the forums dedicated to SEO
1. Keyword research
Keyword research is the primary aspect of search engine optimization. Do the keyword research yourself to find what the users look for. The terms you use to refer, your products may be completely different from the terms used by the customers. Keyword research can help you identify the right keywords and phrases to be used on your website. Keyword researches give correct information on the keywords used by genuine users.
The best keyword research tool that gives you authentic data in keywords is Google keyword planner. Other such tools are ubersuggest, SEM rush, word tracker.
In addition to this you have to create Google Adwords or Google ads to add more functionality to your SEOs.
2. Top ranking websites
Enter your keywords on the search engine to find the top ranking websites. Compare your website to their see what they are doing? What content themes are they using ? What are the keywords they are using ? What are the techniques they use to attract the users.
Search for the websites who are your competitors and see what they do right. And try to imitate their ways with your own unique touch. Study their reviews and find why the users are satisfied with them and use their websites again and again.
3. Find where to implement the SEO in your website
Now that you have understood the successful elements of your competitors, you have to now implement what you’ve learnt on your own website. Go the pages on your website and find out where you can implement your SEO strategies. Also find where you add all the keywords you have searched for.
Make a list of all the keywords that will help you have a higher ranking in the Google search on a spreadsheet or write it down on a paper.
Plan the content themes in such a manner that you’ll be able to incorporate the high level and mid level priority keywords.
4. Optimize your website
After planning the themes for the website, your next step would be to create new pages and make changes to the already existing pages. Creating pages with quality content should be your priority. If you are tech-savvy and have the time to work on the pages, you can create your pages on your own. Or else you will have to hire a team of developers and designers to do the job for you. Or you can rope in a web development company to develop your pages.
Make sure your website is mobile friendly and all your pages work well in all the mobile devices. More than half of the users login from their mobile phones to search the websites. If your website or a page doesn’t work well on mobile phones the user is bound to just log out.
Google also ranks the websites according to how responsive it is in both mobile devices and desktops.
5. Regular content production
Regular content production automatically increases the chances of your website getting better ranking. Update and modify the contents on your website from time to time to keep the users visiting your website again and again.
Your content must be related to the products you sell. It is not necessary that a content must only be an article, it can be images, photographs, charts etc. Updating content regularly improves the ranking of your website.
6. Find what the users like
Have a review column on your web pages to allow the customers to convey their point of view. Ask for their feedback. By doing this you will better understand what the customers want.
Make your website in such a way that it can attract more viewers. Add sharing option on your web pages to get more views. More viewers will lead to higher conversion rates. If your website impresses the user it will be shared more.
7. Social Media
Create social media pages to advertise your website. Create an official page on popular social media platforms like Facebook, Instagram, Twitter, LinkedIn and pinterest. Regularly post your best selling products on these pages. This will increase the number of people visiting your website.
8. Google analytics
With Google analytics you can know where your website ranks. This is a genuine way to measure your performance. With the proper use of Google analytics you can have a better performing website. You must get a SSL certification for your website, this too will increase the ranking of your website.
9. Read the SEO blogs
One way to improve your SEO techniques by reading the blogs on SEO strategies. Search for blogs that are titled similar to the topics like “how to write a SEO article” or “how to have a successful SEO strategy ” ” A beginner’s guide to SEO” or ” Guide to SEO”.
10. Join the forums dedicated to SEO
Join the SEO forums and communities to discuss doubts on the search engine optimization. If you have any questions on any aspect of search engine optimization, you can always ask it in such forums and get your questions answered.
With these tips you can successfully do the search engine and by yourself.