eCommerce conversion rate optimization steps guaranteed to increase sales
When you start an online business, you create a website, source for the products and then wait for the sale. This alone is not enough for you to start making sales. There is a lot more work to do if you want the customers to buy your products. This is called a conversion.
The conversion rate can be high only if you convince the customers to buy from you. The competition to sell on the online market has increased, so you have to be one step ahead of others to sell out your products.
Here we are going to see a few steps that will help you to have more conversion rates.
1. Use high-quality images
Your images are the key aspect in getting a high conversion rate. The images of your products should be of high quality to make your customers, readily buy your products.
2. Have a photoshoot regularly
For more authentic product images you must have a photoshoot for your products. If old products are sold and new batches have come, then have a reshoot.
3. Upload short videos
Though you have very good product images it can’t compare to having a video. With a short video, you can give a clear picture of the product.
4. Free shipping
Offer free shipping wherever possible. The customers will only be willing to pay for the items they have bought and not for the shipping. They may move to other online stores.
5. Online sales
Remember to put your products on sale after a particular time period. This increases the chances of customers buying your products.
6. Offer limited-time coupons
With limited time coupons, the customers will buy the products within the time period, increasing sales.
7. Competitive pricing
See to it that all your products are priced relatively the same as the other online stores or a little less than them, otherwise, the customers will not buy from you.
8. Test your eCommerce website
Test the functioning of your eCommerce website regularly to avoid any malfunction in the store.
9. Check your shopping carts
Your shopping carts must function properly and must be responsive.
10. Cart abandonment software
Some customers will log into your website, add some items to their shopping cart and then will forget about it. Install the cart abandonment software to send follow up emails and messages to them.
11. Follow up messages on the wishlist
Some customers will just add an item to the wishlist and then will never come back. Send them reminders on the items they have saved to their wishlist.
12. Live Chat
Add the live chat feature to your website on all the product pages. Live chat not only answers the questions of the users, but it also makes the shopping experience interactive.
13. SSL certification
Get an SSL certificate for your website to increase the trust of your customers. So they will have the confidence in you to enter their credit card or debit card numbers.
14. Payment Gateways
Add all the trusted payment gateways to your eCommerce store to increase the chances of the customers buying from you.
15. Security badges
Display some security badges on the payment pages to increase the trust of the customers.
16. Structure of the product categories
Structure of the product categories in such a way that the customers can find a product easily.
17. Categorize the products
Categorize the products according to their type, uses, colours and size.
19. Rotating banners on top products
Set up rotating banners of best-selling products on your eCommerce store.
20. Search option
Have a search option for your customers to find their desired products on your website without delay.
21. Simple checkout form
Make your check out process as simple as possible. Every detail should be clearly understood.
22. Add wallets to the payment process
Add digital payment wallets like Google pay, Amazon pay and Apple pay. These make payment processes simple and convenient for the users.
23. Product description
Have a detailed product description of the products on your website so that the customers will have a clear understanding of the products.
24. Customer reviews
Have a column for customer reviews and make the customers feel respected.
25. Add more checkout buttons and add to cart buttons
Add the checkout and add to cart buttons wherever possible. The customers can now click on them whenever required.
26. Product testimonials
Offer your products for reviews to popular websites and press. This gives more credibility to your website.
27. Product return policy
Have easy return policymaking the customers feel comfortable in buying your products.
28. Mobile-friendly website
Mobile-friendly websites encourage users to shop more from you.
29. Contact Information
Display the contact information clearly on your home page. Buyers and sellers will be able to contact you if necessary.
Content is an important aspect of website building. Have quality content to entertain your users.
31. email marketing
Copy the emails of the visitors and send them regular emails regarding offers and collection to have more conversion.
32. Capture the attention
Have an impressive product page to gain the attention of the customers.
33. Calls to Action- Use calls to action buttons wherever necessary.
34. Mention your uniqueness – state your specialties on the home page.
35. Spelling and grammar check- having spelling and grammar mistakes does not leave a good impression on your website.
36. Check your conversion rate- keep track of the number of visitors and how many have bought your products.
37. Send emails and messages on browsed products- some people just browse through products and do not come back. Send them messages regarding the browsed products.
38. Test new ideas – always test new ideas and implement them to get more conversion.
39. Social media marketing services – run social media ads on Facebook, Instagram and Pinterest.
40. Personalize the website- personalize the website homepage according to the previous search of the customer.
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