Tap your ideal audience with Facebook ads
Facebook ads allow you to target specifically based on demographics, interest, topics, language, ethnicity, income and customer behaviour. It may sound a little easy but prior to setting up a campaign, it is ideal to first figure out your potential target market and audience.
Understanding your target audience will help you set up ads that are shown only to people who are interested in your product or service. In general Facebook ads have some basic campaign objectives to achieve like brand awareness, reaching out to target customers and capturing the target audience for your business. To be more specific, Facebook ads have 14 default campaign objectives.
- Brand Awareness
- Local Awareness
- Engagement – Post Engagement, Page Likes, Event Responses & Offer Claims campaigns
- App Installs
- Video Views
- Lead Generation
- Product Catalogue Sales
- Store Visits
Defining and selecting the right campaign objective for your brand might sound like an easy process, but it is never been easier because of its need for complex campaign settings to achieve a good return on investment in your marketing campaigns. Then comes a personalized strategy that has to be in place well in advance before placing ads, eventually the strategy will act as a guide for setting up campaigns.