Influencer marketing management
In the context of digital marketing, an influencer could be anyone with a strong online or social media presence who can influence their followers or fans. They are not celebrities nor they are famous but they do have large people following them based on topics they talk about. In other words, influencer marketing is a new way of marketing by associating with social media users who have a large number of active followers to promote or recommend your brand in a very authentic way.
Influencers do have the ability to change the actions of their followers or influence them in the purchase decisions and behaviours. Influencers promote a product or service either directly recommending or by sharing their personal experience with their followers and fans. They generally have a huge base of active followers who engages with the influencer and takes their recommendations very seriously when they are personally interested.
As long as your audiences are present in social media, you have to build a strong connection with them and constantly engage with your content that is most relevant to your users. If you think you need a neutral person for this job, Influencers are the go. Associating with the right influencer is the key to the success of the campaign and the key criteria for a good influencer are:
- Measure their engagement rate
- Followers and validate if they are genuine
- References from companies and their previous work
- Recent campaign details
- Industry they fit in