Expand your business network with leading professionals
Linkedin marketing is organically getting visibility and reaching out to your networks with a message that you convey in a post and also by having a Linkedin business account where you can create paid ads via campaign manager. To start paid ads on Linkedin there are two important factors to be in place, One is an active company page and the other is to have that page linked with a campaign manager.
Campaign manager allows you to select the suitable campaign objective for your business, based on the timeline and budget of the campaign. Linkedin marketing allows you to choose the right objective to start campaigns accordingly. There are three main objectives namely awareness, consideration, conversion-based, these objectives further lead you to select your goal and based on which a personalized campaign will be set. The list has goals such as brand awareness, website visits, engagement, video views, lead generation and website conversion.
Linkedin allows you to precisely target your potential audience based on Job title, industry, educational background and many more including company name, company size, job seniority and based on skills. Linkedin audience network has more decision-making powers than any other online audience. The audience network comprises entrepreneurs, business owners, decision-makers, key stakeholders, C-level executives, influencers and IT/banking professionals. The audience list has about 180 million top-level influencers, 60 million decision-makers and 10 million C-level executives. Linkedin has different ad formats namely :
- Sponsored content – Sponsored content for directly reaching your target person newsfeed and this ad format gains higher reach.
- Sponsored messaging – Send a direct message to your target audience inbox.
- Text ads – These are easy to create, tailor quick messages and pay only for ads that get a click.
- Dynamic ads – Used to promote the Linkedin page, increase followers to a company page. Dynamic ads are run to drive website traffic, promote a new product.