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Real Estate Digital Marketing Services

Drive More Potential Leads for your Business with ROI Driven Performance Marketing

Madro Digital offers a full-suite real estate marketing services exclusively designed to reach your qualified property buyers. Our specialists bring years of marketing experience together to craft powerful highly targeted campaigns to elevate your overall real estate online presence, generate a steady flow of leads and drive Top-Line growth for your business.

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    Reach millions of potential home buyers

    Unlike other marketing techniques, the Lead generation technique we design for your real estate business is quite unique in its way as it involves strategic planning of creating a complete buyer journey. The journey will take your potential buyer through multiple phases such as awareness, interest, decision and action.

    To keep it simple it is how we discover your potential clients, making them get interested clients in your projects and through the decision-making, the stage is where we nurture them and make them a prospective client. In the final phase, we will feed this information to your sales team where the deal is closed by converting them.

    We craft a high octane real estate digital marketing strategy with a perfect mix of a dynamic website, well-researched keywords applied on paid search ads, social media lead generation campaigns, long term SEO objective, frequent emailers and SMS marketing campaigns. Once you onboard rest assured our experts will make sure every technique complements each other and more importantly, we deploy heavily personalized marketing campaigns to suit your project need that gives your business a total digital transformation.

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    Marketing that drives quality leads

    Real estate promoters can target potential new home buyers and specifically reach the type of buyers they need for a particular project through various digital marketing tools.

    • Highly interactive website – A user friendly plays a major role in generating leads that are generated through various marketing campaigns. The website will be the end destination for anybody who clicks on the ads and that is referred to as the landing page. A well-optimized landing page can capture a decent number of both paid and organic leads.
    • PPC Marketing – Paid search and display ads are the ones capable of getting the highest number of clicks and turning them into website visitors. These clicks are eventually designed to get more potential leads which are then sent to the inbound marketing team. This technique allows the user to search, identify and explore properties based on their preference.
    • Social media marketing – Social media personally engages with homebuyers since it is one to one medium this channel can help reach a wider array of audiences, build a relationship with buyers.
    • SEO – Search engine optimization has become one of the most efficient marketing techniques for real estate companies due to its ability to generate more qualified leads in an organic manner. A fact states that nearly about 93% of online experiences start through search.
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    Digital future of real estate

    With the increase in smartphone users and internet usage, the way a new home buyer finding property now has completely changed than ever before. People have adopted from traditional search mediums to internet-based mediums such as Google, promoters website and social media to find their ideal home.

    Based on studies, 83% of home buyers search for a property using the internet out of which almost 58% of searches are done using mobile phones. The current trend says that almost half of the new home buyer’s first search for a property online before they could start their journey towards buying a property. A strong digital presence is a must-have for all real estate companies, as there are a large number of potential buyers constantly looking for more options before they could finalize their decisions and also stay ahead of the competition.

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    Grow Lead Volume by 12X

    High Performance Marketing Machine for Potential Leads

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    FAQ’s about Real Estate Digtal Marketing

    Digital marketing has made the real estate industry transform and not only that it also has changed the way it used to work. A large number of potential real estate clients would like to search and explore options for themselves using online before they could make a decision. Real estate developers can target investors, new homeowners and reach the type of clients they need for a specific project through digital marketing.

    Websites play a vital role in capturing leads that are generated through various marketing campaigns. The website will be the end destination for anybody who clicks on the ads and that is referred to as the landing page. A well-optimized landing page can capture a decent number of both paid and organic leads.

    Yes, it is effective only if you target people who are keen on investing in real estate. On the other hand, email marketing campaigns can help you stay in touch with existing clients and keep them updated about your future projects.

    Lead generation in real estate has become more successful in recent times because it allows the user to search, identify and explore properties based on their preference. Users provide their information only when they find relevant options and they opt in to know more about it which makes it easy for both real estate promoters as well as real estate investors.

    Real estate leads can be generated through Google search ads, Facebook lead generation ads, Google display ads, Youtube ads and through promoters websites. A well-optimized landing page on a website will capture a decent number of leads.

    Yes, it is totally worth taking the time to have a proper strategy in place because usually real estate digital marketing is an ongoing activity and they are generally long term campaigns in nature to achieve better ROI.

    An effective real estate digital marketing strategy is a combination of a highly responsive website, well-researched keywords based paid search ads, social media lead generation campaigns, long term SEO objective, frequent email and SMS marketing campaigns. All these factors have to complement each other and more importantly, every activity should be measured to optimize the campaigns for better results.

    Definitely, Real estate promoters can identify new homeowners and classify them based on their budget, lifestyle, occupation, salary and location. Clearly promoters can specifically target and reach the type of clients they need for a specific project and this was not possible in traditional marketing. If you think you need more information on this kindly contact us. We offer a comprehensive real estate digital marketing service and that can be customized according to your project need.

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