SMS marketing for the new age digital space
SMS marketing is a new age marketing technique to send promotional messages to customers by using text messages as the medium. This marketing technique is used to send special day offers, coupons, promotional updates, alerts and information about new products only to those who have opted in to receive them. SMS marketing works for all sizes of businesses and organizations right from banks, airlines, hospitals, educational institutes, retail outlets to shopping centres.
On the other hand, this method also helps small businesses and retailers to reach their local audience within a small vicinity. It is basically a very outright medium that obtains permission from the customer before the messages are sent to them or they being added to the list by the advertiser.
SMS marketing is also known as text message marketing which is a very personalized one to one marketing technique that communicates directly to the customer within seconds from the message being actually sent. SMS in fact has a higher level of reach and a good open rate which is much better compared to other similar mediums such as email marketing. Emails are not very often checked except for a few times in a day however, SMS are checked every now and then resulting in a significant open rate.
As per the fact, SMS marketing is one of the marketing techniques that achieve higher ROI and the messages are delivered to the customers within 15 minutes. It has the highest read rate accounting to 97% for that reason most of the businesses consider SMS marketing as one of the result driven mediums.