Online shopping in India has increased many folds in the recent years, and to tap this market all you need to do is a little bit of background research to understand the selling trends and why certain products sell better than their counterparts. But worry not, for we’ve done the job for you and have curated a list of the fastest moving products across India, and how to center your business in one of the world’s largest economy. A simple strategizing exercise to utilize the current online market climate can get your online business model successful.
Big online ecommerce corporations like Amazon, Ebay, Alibaba, Flipkart make big profit margins online by selling products that are new or modified slightly according to the customer’s needs. The seller usually gives a small twist to a traditional product and the buyer sees the advantage of it and buy it. These companies usually sell commodities while some websites sell niche products. Niche products usually have a specific target category they are made in small quantities or made after the order.
Apparels are the highest selling products online. Last year saw an abnormal rise in the sales of apparels online. This may be due to the fact that while shopping online you can buy a product from anywhere in the country. There are more advantages when you buy a dress online, you have more choices and can get it for the best price.
You can even get customized clothing online i.e, you can choose to modify or add your ideas to the existing products. Big brands have also entered ecommerce and have seen a huge hike in sales.
Some of the bestselling online stores are:
- Shoppers stop
Electronic devices are one of the best selling commodities online. Mobile phones, laptops, cameras, pen drives, chargers, power banks, batteries etc.are sold extensively online. Even the conventional households have shifted their focus to online shopping when it comes to electronic items. This is because we can get the same product of the same quality for a much lower price online.
Here are some of the leading sellers of electronic goods online:
Cosmetics have experienced a rise in demand in the online market. Make up has become essential for every woman, shopping online for the cosmetics saves both time and money. All the top brands are available online with discount packages or offers.
You get niche products in cosmetics too, it can be herbal, ph balanced or handmade. Every customer is served according to their need.
The best websites to buy these products are:
- The body shop
- Amazon beauty store
4. Food and groceries
Doing groceries often is really tiring, so people opt for online grocery shopping. Groceries and food are daily needs they are bought several times.So it has full potential to expand. These are the leading online grocery stores that make life easier.
- Big basket
- Nature’s basket
Fashion accessories have always been one of the bestselling products in the online market. They add more aesthetics to the clothing worn and is always sort out by all. Accessories can be both general and niche.
Many love their accessories to be unique so niche products are popular in this category. They are also custom made to suit the needs of each customer.
These accessories are sold in almost all the apparel websites. But there are some websites which specifically provide good accessories:
- Club factory
6. Baby products
Baby essentials has become a big part of the online market. A baby needs several products that are essential but are used only for a short period of time, parents are always on a tight schedule with a baby so going to a regular shop is really hectic. shopping online for regular use products like diapers is convenient and feasible.
It’s not alone essentials that are available online, some unique products exist only in the websites. Some of the websites that are dedicated to babies are:
Everybody loves to buy toys for their kids or to gift it to others. When you go to buy in person you may not get what you want or the price will be skyrocketing whereas the online stores provide you with a lot of options to choose from and that too for much lesser price.
Some of them offer eco friendly toys like toys made of wood for people who are concerned about children playing with plastic toys.The top websites in selling toys are:
- Toy cart
Footwear is sold in large quantities online by many websites. If you’re aware of your size and fit, buying footwear online is easy . Almost all the brands online are sold at the best price possible . People are buying footwear online more and more as they come in standardized sizes.
9. Home decor and kitchenware
People are comfortable buying home decor and kitchenware online as they get what is promised on the website. Sellers are becoming more and more innovative and make or modify products that would suit every type of customer. Some of the home decor items are so good and can only be purchased online. This makes shopping online more attractive from the customer’s perspective. Some of the successful players in selling decor and kitchenware are:
- Home centre
10. Travel accessories
People have started traveling more and more to different places that have different weather conditions,They travel with proper prior planning. All they need for the trip, shoes, gloves, backpacks, wallets, belts bought online. Websites selling products online are:
- Shoppers stop
If you are looking towards successfully selling your products online you can follow these buying and selling trends and adapt according to the market and become a successful entrepreneur.