Reach to the mass with video marketing
For businesses to start marketing it all begins with a mandate Youtube channel, strategically a channel is more like a Home page of your website or a Facebook home page. Youtube channel is a dedicated space or a separate account given for brands and businesses to showcase information about them and also share a set of a relevant content on an ongoing basis.
Brands or businesses need a thorough understanding of how the channel works, how to attract new followers, the type of content needed for the channel and know ways to optimize it. Based on statistics, 62% of businesses use Youtube channels to promote their videos. Youtube channels allow brands to customize their channel the way they want to look, it creates a strong brand identity but at the same time, it acts as a medium to reach their target audience and keep them engaged constantly.
Businesses definitely need an account to circulate their videos but an end-user does not need one to view it. A good Youtube channel is a vital tool for organic marketing that lead to driving more traffic, higher engagement rate, get more followers, more views across the channel.
Youtube marketing is a paid tool that promotes a product or service to the selected target audience who are well within Youtube userbase. This marketing tool allows you to target your potential customers through audience and content targeting methods. Audience method allows you to target people based on their age, location, gender, household income, parental status and interest, in addition, this method also gives you an extended way to retarget the website, app and Youtube channel, visitors.
Content-based targeting will help you select the right placements where you want your ads to be shown. The placements could be Youtube channels, videos, websites and apps on the Google display network. This method also allows you to broadly target based on keywords and topics.