Digital marketing has become the most important part of the marketing strategies involved in many companies. The usage of the internet has increased many folds in recent years, this has led to digital marketing to take a central place. 89% of business owners say advertising methods such as search engine optimization (SEO), are successful. And methods like pay-per-click (PPC) advertising increases brand awareness more than 80% without such methods.
Here are a few reasons why digital marketing is important to promote any kind of business regardless of it’s stage:
1. Reaching out to the people better
Reaching out to people is important to establish a connection with your consumers 89% of customer messages are ignored by businesses. Facebook is used by almost 22% of the world’s population. While 76% and 51% of Facebook and Instagram users refer to a particular brand while they relay the experience of reaching a milestone in their life. GenX is slightly more likely to interact with a brand on social media than millennials.
2. Equal opportunity
Digital marketing gives a level playing field for all the business regardless of it being small or big. Even a small organization can project itself to be larger than life. It exposes your business to a much wider audience with a comparatively smaller budget. When you manage it properly and track the consumer patterns and device your marketing strategy accordingly you will have a successful marketing campaign. Digital marketing allows even small businesses to hold a top-ranking position and sometimes can even out-rank top organizations like Amazon and Lowe’s using AdWords services.
3. Knowledge of the competitors
The advantage of digital marketing is that you can observe the marketing strategies of your competitors by following their online campaigns and design a suitable one for yourself. You can learn from both their success and failures. You can identify what works for your business and what doesn’t by simply by following them.
Advertising through other forms of marketing usually burns a big hole in your budget and the reach of such advertising is too small compared to the online advertising. For example, if you place your ads on the conventional mediums like the newspaper or television or a billboard the number of people who view them would be very less. But if an ad is placed on a digital medium it is viewed by people all over the world.
With the internet becoming accessible to more and more people in the form of laptops, smartphones, and tablets, when you place an ad on the internet it reaches a wider range of people. Digital marketing helps you reach your audience at any place and at any time whether they are at leisure or they are at work. With remarketing ads, email and text marketing, and social media, you can connect with your audience while they are browsing or using different applications. According to research by IBM, mobile transactions are increasing at a speed of 35% year after year. So the connection to the people and the people have become inseparable.
6. Tracking and monitoring your digital campaigns
It is important for you to keep monitor and keep tabs on your digital campaigns to know their success rate. When you find out what is working for your company and what is not working properly, you can design and tailor your campaigns accordingly. You can also calculate the return on investment in your digital marketing campaigns by tracking and monitoring them. For a small business, cost-effectiveness is the ultimate priority. Every fraction of the money you spend matters. You need to be sure it’s going to provide you with an ROI as you do not have the luxury to waste your resources.
7. Targeted marketing
One of the perks of digital marketing is its ability to dissect huge demographics so that we may use it to our advantage. When you publish an advertisement in a magazine you may have some control over demographics regarding gender. But what of the age group? You have next to no control over it. But with digital marketing, you can target the audience based on the age, sex, locality, type of occupation etc and design the ad campaigns according to your targeted viewers.
The search ads are another way to target your specific audience. Search results now account for about 64% of web traffic across the world. Search ads including Google Ads can land you more audience as only your targeted group of audience search for something related to your products and services.
If you are a business who’s put a strong focus on SEO (search engine optimization), as much as 80% of your traffic arrives from the search results. Search advertising operates in PPC (pay per click) method so only your potential customers tend to see your ad and visit your site. It also allows you to position yourself near the top of searches even if that’s not where you are organically positioned.
Social media advertising also allows you to narrow down your targeted group of audience. You can use the data they’ve collected about their users for your social media campaigns. For example, you can specify Facebook to only show your ad to people with a very specific recent behaviour, interest, location, occupation, relationship etc.
Scale your business easily
With digital marketing ads, you can monitor the success of each campaign and calculate the return on investment. With this available data, you can decide on what area you can invest more and which to drop. You can plan on the budget beforehand using these data and expand easily by spending just a little more. The importance of digital marketing lies in its ability to obtain instant results.you can also analyze the data and make changes to them fast enough to reduce wasted ad spend and to avoid loss of revenues.
To implement these strategies you can get the help of an expert or an agency.